Even more embarrassing: a representative of the Kazakh government, Roman Vassilenko, was forced to officially deny that Kazakhs drank fermented horse urine.
Everything started to change after officials noticed that the film ruthlessly depicts Kazakhstan actually increased tourism.
Now the country’s tourism department is taking advantage the new sequel to Borat using one of the protagonist’s phrases in the tourism campaign: “Very nice”.
The new campaign was announced on Sunday four 12-second points where tourists visit places in Kazakhstan and pronounce this phrase.
Fortunately, no one really mimics Boart’s character. Who could still?
Kazakhstan’s vice-president for tourism, Cairat Sadvakassov, said in a statement that the beauty of Borat’s phrase was that it “briefly and memorably describes the great potential of Kazakhstan’s tourism.”
“The nature of Kazakhstan is very beautiful; his food is very pleasant; and its people, despite Borat’s opposite jokes, are among the most beautiful in the world. We would like everyone to come to experience Kazakhstan for themselves by visiting our country in 2021. And later to see that Borat’s homeland is more beautiful than he could have heard. “
You can see the video below.