Gameloft announced today the acquisition of The Other Guys, a studio that develops interactive, story-based programs such as Linda Brown and Journeys.
Gameloft is a developer and publisher focusing on free mobile games. Acquiring “Other Guys” gives the studio a developer with knowledge of a certain type of casual play, focusing on episodic stories with big player decision-making moments. These are also programs that work well for women.
“If you look at their two biggest products, Linda Brown and Travel, you’ll notice that The Other Guys creates an experience that’s very popular with a casual female audience,” Gameloft CEO Alexandre de Rochefort told GamesBeat. . “We already have a great set of games to talk to that audience, but Other Guys are well versed in this genre of storytelling we haven’t worked on yet.”
Together, The Other Guy’s storytelling-based apps have downloaded more than 37 million. And the group that was lucky for “Another Guy” is not going anywhere.
“I and the other founders will continue to work for The Other Guys with the same management team as before,” Nicolas Cuneo, CEO and co-founder of The Other Guys, told GamesBeat. “Operations will remain the same as Gameloft supports all of its expertise and teams around the world. We believe that opportunities for synergies and working together will help take travel to the next level. ”
“One thing we’re very proud of about The Other Guys is our work ethic, because we have a solid content development plan that allows us to run more than 14 episodes a week, for example,” Cuneo noted. “We think our games and experience are like a mix of TV series and video games. We have an incredible team whose content creation talent comes straight from the television industry. ”